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Advertising media

Le giornate Business Meets Digital si sono aperte con la presentazione in esclusiva italiana dei nuovi dati degli investimenti pubblicitari online in Europa. Simona Zanette – Amministratore…

29 Maggio - Digital Advertising
'It's Really Happening' (This Time): Foot Locker Takes Advantage of
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.
Read more on AdAge.com

Adobe Advances Programmatic Advertising With New Dynamic
“Tumri is a strong DCO solution validated by the market and the integration with Adobe Media Optimizer will bolster our advertising capabilities across channels. Adobe offers the only platform that combines advertising, data and creative optimization …
Read more on Business Wire (press release)

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Advertising media

Dabur India to consolidate media planning and buying mandates
… its media mandate with an intention to consolidate the same. As per its annual report for the financial year ending March 2014, Dabur India had a turnover of over Rs 7,073 crore, of which advertising and promotion expenditure totaled over Rs 999 crore.
Read more on Campaign India

Hulu Gains Exclusive Online Rights to TNT, Cartoon Network Shows
Cartoon Network programs will stream without advertising at Hulu Kids. The deal augments the library at Hulu, especially in kids shows, at a time when competitors are emphasizing programs for young viewers. It gives Time Warner a new outlet and revenue …
Read more on AdAge.com

Advertising Media, China Imposes Largest Fine To Date For False Advertising

Advertising media

China Imposes Largest Fine To Date For False Advertising
Chinese authorities have imposed a fine of approximately $ 1 million US on consumer goods giant Proctor & Gamble (P&G) for false advertising. The penalty is the largest-ever fine for false advertising in China and demonstrates a desire by Chinese …
Read more on Mondaq News Alerts (registration)

Digital surge drives UK advertising's fastest growth for four years
In cinemas, outdoor, news, television and elsewhere, advertising is seizing the opportunity of new technology. "That trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition." The AA recently predicted …
Read more on Media Week (registration)

Star informa: Advertising MediaFormer Acxiom and Viacom Executive Nada Stirratt Tapped as CEO

Advertising media

Former Acxiom and Viacom Executive Nada Stirratt Tapped as CEO
… medium's promise of delivering the perfect ad to people based on exactly where they are at a given moment remains largely unfulfilled. Verve has raised $ 36 million to date, and the 10-year-old company boasts partnerships with over 2,000 media partners.
Read more on Wall Street Journal (blog)

Does Investing in Social Media Advertising Pay for Hoteliers? | By
Last week, I presented at the 2015 EyeForTravel Social and Mobile Strategies conference on "Navigating the Pay-to-Play Social Media Landscape." In this talk I discussed how to invest wisely in social media advertising to ensure return on investment …
Read more on Hospitality Net

Star news su Advertising Media

Advertising media

Woolworths agency in hiding after disastrous Anzac advertising
Australian agency Carrspace, which announced its three-year appointment with "the iconic Australian supermarket brand" in March, has gone into hiding over the campaign that its client approved which was subsequently slammed on social media.
Read more on Sydney Morning Herald

Alcohol industry timing social media promotions to tie-in with major
It says it has every right to use social media but maintains it has strict guidelines on advertising that ensure it discourages binge drinking and underage consumption. Brewers Association chief executive Denita Wawn is a spokeswoman for the Alcohol …
Read more on Radio Australia

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Advertising media

Social media ad spending soars
More marketing dollars are flowing to Facebook, Twitter and other social networks as social media ad spending is expected to reach $ 23.68 billion this year, a 33.5% increase from $ 17.74 billion last year, according to a new report by research firm …
Read more on InternetRetailer.com (press release) (registration) (blog)

PR Pro Calls Advertising Week Organizer 'Abusive' in Twitter Rant
It was awkward given the fact that the organization's stated reason for being is to improve perceptions of the advertising industry. It would, however, seem that the org, and Scheckner in particular, still have media relations problems based on a …
Read more on AgencySpy

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Web Marketing

Snacking content : la potion magique du marketing de contenu
Le snacking content est un contenu très court et très facilement consommable. Si l'on veut prendre une métaphore, c'est un peu comme si vous consommiez du contenu en guise de collation. L'objectif est de rédiger des micro-messages, compris entre 250 et …
Read more on Webmarketing & co’m

Chieti. Corso di Web social marketing
Scade il 13 aprile il termine per le iscrizioni alla seconda edizione del corso di Web Social Marketing realizzato dalla Camera di Commercio di Chieti con modalità di formazione a distanza su piattaforma della Ud'Anet con l'obiettivo di formare figure …
Read more on Agenzia Giornalistica Economica d’Abruzzo

Cambiano i ruoli dirigenziali all'Amaya Gaming. Gino Appiotti nuovo
… Appiotti è il nuovo Chief Marketing Officer. Novità in organico per l'Amaya Gaming, la società canadese che poco meno di un anno fa acquisì i diritti di PokerStars e Full Tilt Poker, diventando così la società principe del mercato del poker online …
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Social Media Marketing Day
Fra le collaborazioni più importanti per l'edizione 2015 vi è quella con IUSVE, l'Istituto Universitario Salesiano di Venezia, università che ha istituito un corso di laurea magistrale specifico in Web Marketing & Digital Communication e che sarà …
Read more on Inside Marketing

Expo: Modica Perugia e Torino protagonisti distretti italiani cioccolato
“La presenza all'Expo del Comune di Perugia – conferma l'assessore allo Sviluppo economico e al marketing territoriale, Michele Fioroni- rappresenta un momento in cui Perugia conferisce valore formale a un racconto che, partendo dalle sue radici, è …
Read more on ArezzoWeb.it

VEGA EDITRICE DAY 2015
L'Annuario Trucks & Vans 2015 debutta nell'anno in cui vengono celebrati i 25 anni di attività del mensile “Il Mondo dei Trasporti” – Ospite d'onore Heinz-Jürgen Löw, Direttore Sales & Marketing di MAN Truck & Bus AG, a cui è stato assegnato il premio …
Read more on autoruote4x4.com

Advertising Media, Coty Asking for 150-Day Payment Terms in Global Media Review

Advertising media

Coty Asking for 150-Day Payment Terms in Global Media Review
According to its 2014 10-K filing, Coty's consolidated expenses for advertising and promotional costs were $ 1.07 billion and on par with spending in 2013. The beauty giant, which was founded in Paris but is currently based in New York, has a limited …
Read more on AdAge.com

TouchTunes Announces New Interactive DOOH Advertising Platform
"We're proud to open up our platform's massive footprint not only to digital advertisers, but also to publishers eager to drive incremental utility, engagement and revenue streams," said Mike Coppola, vice president of media & advertising at TouchTunes.
Read more on Digital Signage Connection

Star informa: Advertising Media'Pretty Little Liars' Puts Fans in Charge of New Marketing, Down to

Advertising media

'Pretty Little Liars' Puts Fans in Charge of New Marketing, Down to
It will make the ask during Tuesday night's season-five finale, when fans will be invited to submit their art to PrettyLittleCampaign.com for a chance to be featured in ABC Family's own summer marketing, which includes an ad in Seventeen Magazine …
Read more on AdAge.com

Media mea Joins Digital Place Based Advertising Association
Media mea LLC has joined the Digital Place Based Advertising Association (DPAA). Atlanta-based media mea llc is a digital media marketing development firm specializing in the fabrication of interactive indoor and outdoor LCD/ LED digital signage displays.
Read more on Audio Visual News Network