Umberto Solimeno è il nuovo Direttore Commerciale e Marketing di Zoomarine.

Il parco marino alle porte di Roma serra le fila per puntare ad un’ulteriore crescita nel 2017.

Il gruppo Dolphin Discovery affida ad Umberto Solimeno la responsabilità dell’area vendite sia business che leisure, il marketing, l’area web, i rapporti con i clienti e le relazioni esterne.

 

Umberto Solimeno, 53 anni, sposato, 2 figli, ha una lunga esperienza internazionale e trasversale nel settore turistico. Laureato in Economia Aziendale all’Università Federico II di Napoli, ha conseguito il Dottorato in Scienze Turistiche, oltre a possedere un Diploma in Marketing strategico ed operativo.

Inizia la sua esperienza professionale giovanissimo in CIGA Hotels, compagnia alberghiera di lusso. Successivamente entra in KLM Royal Dutch Airlines come Sales Manager per il Centro Sud Italia, dove resta per 9 anni.
Dal 1995 al 2000 riveste l’incarico di Country Manager Italia di Air Littoral, compagnia regionale francese. Si occupa ancora di trasporti aerei ricoprendo a Milano l’incarico di Direttore Marketing del gruppo Volare Air Europe e Volare Airlines.

 

Successivamente lavora per 7 anni a Verona come Vice Presidente Commerciale, Marketing & Clearance degli Aeroporti del Garda (Verona& Brescia). È stato Direttore generale del gruppo Ora Hotels.
Dal 2012 al 2016 è stato Direttore Generale di Air Canada in Italia.
E’ stato Presidente di IBAR, l’Associazione dei vettori aerei presenti in Italia, nonchè membro esecutivo del Consiglio F.A.I.R.O e membro della sezione Trasporti e Turismo di Unindustria del Lazio.

 

Zoomarine vanta una media di 600.000 visitatori l’anno e 60.000 studenti, è uno dei Parchi divertimento più importanti d’Europa.

Il Parco ospita una dimostrazione di delfini giudicata tra le migliori al mondo, dimostrazioni con leoni marini, foche, uccelli tropicali e rapaci, oltre a specie acquatiche quali pinguini, pellicani e fenicotteri, per un totale di 252 animali di 40 specie diverse.
Prima struttura nel nostro Paese a ricevere il riconoscimento di Giardino Zoologico nel 2009, Zoomarine collabora con diverse Università italiane in progetti rivolti al benessere e alla tutela degli animali e alla sensibilizzazione del pubblico sul tema della salvaguardia ambientale. 
Il gruppo Dolphin Discovery, gestisce 27 parchi tematici nel mondo in 9 Paesi diversi attraverso il coordinamento della struttura globale, ha il suo quartier generale in Messico e vanta un’esperienza ventennale.

 

L’l’Ufficio Stampa e le relazioni con i media sono stati affidati a Luca Cipriano, giornalista professionista e consulente in comunicazione con lunga esperienza nel settore.

Master Viaggi News – Da visitare, vacanze e tour (Ultime 10 News Inserite)

Camping Toscana Mare

podere santacroce Agriturismo Saturnia

Star news su Marketing Online

Job Shops and Online Marketing, Version 2.0
Question general marketing advice. This one has not changed—a job shop is a distinctive type of business. Not everything said about online or social media marketing, even in a B2B context, applies to a part maker. Reasons include: (1) the influencers …
Read more on Modern Machine Shop


Marketing online
¿Ha muerto el SEO? El SEO en el 2015 según Rebeldes Marketing
"Descubre qué tendencias SEO 2015 debes conocer según la agencia de marketing Digital Rebeldes Online. Te mostramos las opiniones de Rebeldes Marketing Online, sobre las tendencias de marketing online y cómo aplicarlas a tu negocio.
Read more on La Vanguardia

LIBRO INBOUND MARKETING. ATTIRARE CLIENTI ONLINE - BRIAN HALLIGAN, DHARMESH SHAH

EUR 24,90
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LIBRO IL SUCCO DEL WEB MARKETING - INVESTIRE ONLINE - ALESSANDRO SPORTELLI
EUR 24,90
Scadenza: mercoledì ago-2-2017 16:30:06 CEST
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Star informa: Web.com Offers Free Web Marketing Seminar to Help Phoenix Area

Web.com Offers Free Web Marketing Seminar to Help Phoenix Area
Web.com WWWW, -1.55% a leading provider of Internet services and online marketing solutions for small businesses, will host a free Small Business Summit designed to help small business owners in the greater Phoenix area learn how to successfully …
Read more on MarketWatch


Marketing online
Terror groups ramp up online marketing to find recruits
CINCINNATI — At first blush, the online magazine looks like any other slick electronic publication. The color graphics are eye-catching, the production values are good, and the layout could have been done by a design school grad. Even the magazine's …
Read more on USA TODAY

4 propósitos clave para tu marketing online en 2015

Andrea Rossi e Maurizio Goetz, docenti della Ninja Academy, presentano il Corso Online in Marketing Turistico, illustrando come progettare esperienze di viag…
Video Rating: 5 / 5

Come fare Marketing Turistico online e sui social media?
4 propósitos clave para tu marketing online en 2015
¿Qué técnicas y canales de marketing online perfeccionar en este 2015? ¿Qué tendencias pueden marcar la diferencia frente a la competencia? Cada año nuevo sumamos nuevos deseos, promesas y propuestas a nuestra vida o rutina personales. También …
Read more on WWWhat’s new? (blog)


Marketing online
Cashing in on Charlie Hebdo terror attack: Merchants and marketing
In recent years merchants and opportunistic individuals have been quick to capitalise on similar tragedies, such as the bombing of the Boston Marathon in 2013. Official jackets, medals and other personal items of participants were put up for sale …
Read more on International Business Times UK

Star news su Web Marketing

Riutilizzare i contenuti per un marketing intelligente
aggregate i contenuti di un evento in un webinar (o trasmetteteli in diretta streaming), una grande e moderna risorsa di web marketing. I vantaggi di un webinar sono tantissimi, infatti consente di includere al suo interno diversi tipi di contenuti …
Read more on ManagerOnline


Web Marketing
Marketing per il turismo, parte il corso gratuito
Tutte competenze, quelle legate al web e al social media marketing, necessarie per lavorare oggi nel turismo, come evidenziano gli ultimi dati del settore. Secondo il rapporto del 2014 del quarto osservatorio sul mercato del lavoro del turismo tra i …
Read more on Fresco di Web

Marketing Online en Barcelona y Visual Content Marketing

Scopri come creare un piano di marketing online per conseguire i tuoi obiettivi di business. Ottieni suggerimenti su come fissare gli obiettivi di marketing,…

Creazione di un piano di marketing online
Marketing Online en Barcelona y Visual Content Marketing
¿Te has puesto a pensar por qué en las redes sociales, blogs y sitios web hay cada vez más fotos y menos palabras? Eso se lo han preguntado hace un tiempo en la agencia de marketing online en Barcelona Casals Online y en este post no sólo tienes la …
Read more on Ok, Otto


Marketing online
Marketing Electric Cars in China
In China, even cars are bought online, and as such, a digital marketing campaign is essential. The Chinese Central Government Ministry of Commerce recently announced its Energy Saving and New-Energy Auto Industry Development Plan, which outlines …
Read more on ClickZ

Star informa: Le strategie di marketing per il turismo culturale

Le strategie di marketing per il turismo culturale
… e Turismo della Provincia relativi alle prospettive del Polo Museale della Cartiera Papale, mentre il professor Gianluca Gregori, prorettore dell'Università Politecnica delle Marche, si soffermerà sul tema “La cultura come variabile di marketing …
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Marketing online
Nuova nomina in Extreme Networks
Bob Gault è stato impegnato nell'implementazione delle strategie di canale per oltre 26 anni, sviluppando anche expertise di vendita e marketing presso diversi service Solution Provider. Recentemente è stato Vice President of Cloud e Managed Service …
Read more on Data manager online

Star informa: Online Marketing Executive – Lancashire

Online Marketing Executive – Lancashire
We are looking for an experienced Marketing Executive to join the marketing team of this established Tour Operator, in Lancashire, to specialise in pay per click and search engine optimisation. If you have knowledge of Google AdWords and Google …
Read more on TTG Digital


Marketing online

Google confessa: più del 50% della pubblicità online è inutile
Tuttavia, il sito Quartz.com ha contribuito a minare l'ottimismo verso questo settore quando ha riportato un'ammissione proprio di Google, regina dell'imbattibile AdSense: secondo Mountain View, infatti, il 56.1% della pubblicità online è praticamente …
Read more on Inside Marketing (Comunicati Stampa)

Acquisti online: lo Store Visit Insight
Alzi la mano chi ha effettuato, almeno una volta, un acquisto online. In Italia circa il 98% delle vendite è effettuato nei negozi fisici, in paesi più evoluti come gli USA si arriva addirittura al 93%, ma rimane il fatto che la maggioranza delle …
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Acquisti online: nuovi diritti per i consumatori, nubi all'orizzonte per i
Da Wikipedia: Il marketing, anche commercializzazione, mercatistica, è un ramo dell'economia che si occupa dello studio descrittivo del mercato e dell'analisi dell'interazione del mercato e degli utilizzatori con l'impresa. Marketing significa …
Read more on Il Fatto Quotidiano

Lighthouse launches online advice service with Money on Toast
Money on Toast founder Charlie Nicholls says: “We are excited to be working with Lighthouse and are pleased online advice services will be brought to the attention of a large number of working people who need it. It is past due that people are able to …
Read more on Money Marketing

Online marketing strategy

#1  The Promoting Communication

The advertising and marketing information will be what exactly sorts the setting of all ones advertising and marketing approaches as well as devices. In case your advertising and marketing information will be weak, not yet determined as well as improperly made, subsequently that doesn’t issue what exactly particular advertising and marketing strategies you make use of… ones prospective customers as well as consumers won’t take notice. Uncover the particular a few issues ones advertising and marketing information need to be giving an answer to just to be vibrant as well as powerful. The advertising and marketing information will be what exactly sorts the setting of all ones advertising and marketing approaches as well as devices. In case your advertising and marketing information will be weak, not yet determined as well as improperly made, subsequently that doesn’t issue what exactly particular advertising and marketing strategies you make use of… ones prospective customers as well as consumers won’t take notice. Your purpose will be to have a well-written, targeted advertising and marketing information in which resonates using your target audience. You need these to see as well as hear ones advertising and marketing information and obtain an instant reaction of “Hey, that’s for me”. You need these individuals to attend your website, give you a contact, post anyone an email, question a person with regards to anyone : you would like these individuals for more information with regards to anyone along with the remedies anyone offer you. Put simply, an excellent advertising and marketing information implies you’ll have more and more skilled prospective customers getting in contact with anyone, create more and more organization, as well as cause you to be more pleased as well as more pleased! Thus precisely what is ones advertising and marketing information? The advertising and marketing information will be greater than a USP (Unique Offering Position), as well as importance proposition, as well as ones tagline as well as brand. It is just a full information in which details that which you carry out, that one does that along with, what exactly issues anyone solve as well as what exactly remedies anyone offer you. You need ones advertising and marketing information to grab ones prospect’s attention, prove to them tips on how to solve their problem, exactly why they must have confidence in anyone as well as exactly why it’s inside their ideal curiosity for you to work with anyone. The advertising and marketing information should “speak” for a prospective customers as well as buyers by simply attractive to their “hot buttons”. The challenge as well as difficulty that creates mental tendencies in which preserve these individuals upwards during the night, seeking to create several remedies. Potential customers as well as consumers that have confronted ones advertising and marketing information (via your website, elevator conversation, organization card, leaflet, unique survey, product sales letter, strong mail, and many others. ) must have advice for your following issues: 1. Is this kind of services or products to me? 2. Exactly why do you need this kind of goods and services? 3. And what will My spouse and i find from this services or products? some. The way may this kind of goods and services transform just how I’m sensation at the moment? 5. Really does this kind of services or products genuinely perform? To be able to keep your advertising and marketing information is the better it may be, as well as advice the above mentioned issues for the prospective customers as well as consumers, you have to do several research. To be able to hobby a prosperous advertising and marketing information, you must comprehend ones focus on as well as specialized niche party, the down sides they have as well as their reasons to acquire. You also need to know very well what sets anyone besides the competition as well as what exactly remedies ones products present. Simply put advertising and marketing information actually entails several unique factors: 1) Target audience : who’s going to be ones information as well as marketing and sales communications focused for you to? What on earth is the particular character of this probable market? 2) Issue : precisely what is the situation as well as issue in which frustrates ones prospective customers as well as buyers? What’s not working for the kids as well as could work better? 3) Option : what exactly remedy would you present to alleviate ones focus on market’s problem? And what will your visitors experience through utilizing you/buying ones merchandise? 4) Rewards : what exactly are each of the ways in which ones services or products aids ones consumer? What are the genuine final results? 5) Uniqueness : precisely what is unique with regards to ones company’s promotions in which really make a difference for a probable as well as recent buyers? The way do you think you’re completely different from the competition? Developing a vibrant as well as powerful advertising and marketing information will be crucial for a business’s good results. Should you don’t take the time to do that crucial advertising and marketing step, subsequently you’ll most likely finish up sitting down in an empty store as well as company, as well as before an empty e mail inbox as well as wanting to know exactly why ones advertising and marketing isn’t attracting any kind of consumers.

Web marketing

Select Your internet Promoting Agency

Online marketing is perhaps the most reasonably competitive type of advertising and marketing
currently. Unlike normal advertising and marketing actions, online marketing requires
a lot more than simply inserting several banners as well as several Google adword advertisings.
Online marketing has progressed in to a particular subject involving advertising and marketing
as well as entails a variety of activities like search results
seo, search engine marketing techniques along with other advertising and marketing strategies. Online marketing is perhaps the most reasonably competitive type of advertising and marketing currently. Unlike normal advertising and marketing actions, online marketing requires a lot more than simply inserting several banners as well as several Google adword advertisings. Online marketing has progressed in to a particular subject involving advertising and marketing as well as entails a variety of activities like search engine optimisation, search engine marketing techniques along with other advertising and marketing strategies. The majority of online marketing companies commonly give you a full online marketing offer in addition to particular products and services. In the event that you are looking for a company that may market place your website as well as merchandise below are a few guidelines to assist you to select the online marketing agency. First thing you should carry out will be choose a advertising and marketing agency that may offer you a full variety of products and services. The majority of online marketing companies will often have tie ups along with diverse businesses to be able to give you a full listing of products and services. Ensure that the internet advertising and marketing agency anyone use will be competent at giving many methods from creative article marketing for search engine optimisation, for you to banner ad design and style along with the most up-to-date throughout SEARCH ENGINE OPTIMIZATION: XHTML splicing. In a nutshell, just be sure you finish up working with a single company as opposed to a bunch involving diverse businesses. One more thing to check out is an online marketing firm’s beyond perform. The majority of online marketing companies have a very extensive account on-line, and you may search through a listing of various buyers they have worked for. Likelihood is that when you decide on a hot as well as established online marketing agency you’ll have simply no trouble using your internet site, and your site’s reputation will most likely continue to be constant. Most likely you can be getting the site search results optimized, search engine optimisation is actually a crucial component of most online marketing campaigns. Ensure that your web site continues to be fashioned with search engine optimisation in mind. One more thing to keep in mind will be in which search engine optimisation will be not even close to a perfect science and various online marketing companies have diverse views on what to locate serp improve a website. In the event that this can be a case be sure that there is absolutely no ‘black hat’ search engine optimisation approach included. Your site may display great functionality at first but it�s likely in which search engines like google may eventually catch about and your internet site could be prohibited because of inappropriate search engine optimisation strategies. There is absolutely no replacement for experience when it comes to online marketing, quite a few online marketing companies will often have a pair program which they adhere to when it comes to advertising and marketing specific merchandise as well as internet sites. In the event that you are looking for the online marketing agency be sure that the particular agency you are planning about getting has extensive experience and contains actually worked on a website similar to your own. As an example, in case you are intending on promoting a whole new web 2 . 0 internet site, try and use the online marketing agency that has worked with a new web 2 . 0 internet site during the past. In addition in case you are about to market place the already established merchandise, subsequently choose a company that has worked on advertising and marketing a similar merchandise during the past. Recall there is absolutely no replacement for experience when it comes to advertising and marketing. Should you be seeking to market place a product instead of a website, subsequently factors to consider that this online marketing agency that you are working with has extensive experience along with public sale internet sites similar to ebay as well as learn in the most up-to-date innovations throughout website marketing similar to Google Starting. In the long run the perfect online marketing agency need to be jack as well as grasp of all. It might seem like a painful as well as not reasonable need nevertheless, you in which online marketing has a wide variety of factors going without running shoes that the company without any kind of one feature could negatively influence ones internet sites reputation and will finish up undertaking additional damage subsequently great over time. Consequently, a little bit of exploration certainly not damages over time.

Marketing Online – Star news

Marketing Grosseto

Online vs offline: perché il marketing integrato funziona
Una prima opportunità è l’utilizzo del secondo schermo: si accende l’attenzione verso un programma televisivo generando conversazioni su Twitter o Facebook, unendo dunque un mezzo di comunicazione offline con uno strumento di conversazione online; …
Read more on Ninja Marketing


Marketing online

Come usare i meme per il web marketing
Anche se alcuni considerano Poole l’inventore dei meme, in realtà i meme sono un’invenzione del popolo del web, che li crea, li diffonde e decreta il loro successo. Impossibile dire chi sia l’inventore dei meme che vediamo oggi circolare online, poiché …
Read more on News PMI Servizi (Blog)

Web marketing: il futuro è degli “influenzatori”

Fare web marketing “all’americana”, in Italia, funziona oppure no? A questa interessante domanda risponderà Enrico Madrigrano (Madri Internet Marketing) in q…
Video Rating: 5 / 5

Web Marketing
Web marketing: il futuro è degli “influenzatori”
Come rileva oggi il Financial Times, l'avvento della figura del “social media influencer” ha provocato un autentico terremoto nel mondo del marketing digitale ed è sempre più “corteggiata” dalle agenzie di pubblicità (ma anche dalle varie piattaforme …
Read more on ilVelino/AGV NEWS


Web Marketing

Alla scoperta del web marketing del futuro
E con l'occasione l'8 e il 9 dicembre scorso ha ospitato le migliori agenzie web presso la propria sede europea, a Dublino, chiamata The Foundry, spazio industriale ristrutturato nel 2013 con apparecchiature audio-video e software personalizzati, all …
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Star news su Marketing Online

Network Marketing Online | Come Generare Contatti Con Internet

Network Marketing Online http://gabrielegarraffo.com/network-marketing-online-go Entra Ora Per Scoprire Come Generare Nuovi Contatti Per la Tua Attività di N…

Network Marketing Online | Come Generare Contatti Con Internet
Antonio Maraglino: Perchè il Marketing online è importante anche
Al termine del worksohp “Information Marketing: come promuoversi online per Liberi Professionisti e Consulenti“, svoltosi durante Smau Napoli 2014, il relatore Antonio Maraglino, libero professionista e consulente ICT, ha sottolineato, ai nostri …
Read more on Inside Marketing (Comunicati Stampa)

Come fare Web Marketing in Italia nel 2012 in 6 mosse (Marco Montemagno)

http://ude.my/bnjqc Ti interessa il tema del web marketing? Scopri “Come diventare un SUPEREROE del Web Marketing…in 1 giorno. Tutto quello che ti serve sa…
Video Rating: 4 / 5

Come fare Web Marketing in Italia nel 2012 in 6 mosse (Marco Montemagno)
Marketing online
Il sistema delle affiliazioni online: strategie e marketing
Anche il sistema pubblicitario deve stare al passo coi tempi e con i nuovi modelli commerciali. Il fenomeno delle affiliazioni, oggi il sistema più diffuso per il commercio online, ha sviluppato un proprio stile grafico e di strategia comunicativa. By …
Read more on MetaPrintArt

LIBRO INBOUND MARKETING. ATTIRARE CLIENTI ONLINE - BRIAN HALLIGAN, DHARMESH SHAH

EUR 24,90
Scadenza: giovedì ago-3-2017 15:28:26 CEST
Compralo Subito per soli: EUR 24,90
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LIBRO IL SUCCO DEL WEB MARKETING - INVESTIRE ONLINE - ALESSANDRO SPORTELLI
EUR 24,90
Scadenza: mercoledì ago-2-2017 16:30:06 CEST
Compralo Subito per soli: EUR 24,90
Compralo Subito | Aggiungi all'elenco degli oggetti che osservi

Marketing online Grosseto