Star informa: Best Social Media Advertising Services Ratings Announced by

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Best Social Media Advertising Services Ratings Announced by
NAPLES, FL–(Marketwired – January 18, 2015) – The independent authority on paid search, topppcs.com, has named the top social media advertising firms in the paid search marketing industry for the month of January 2015. Numerous firms are put through …
Read more on Marketwired (press release)


Advertising media
Carmax Starts Media Agency Review
Carmax, one of the largest used-car retailers in the U.S., has begun a media agency review, according to people familiar with the situation. The Richmond, Va.-based company spent $ 62.2 million on domestic measured media in 2013. The move comes …
Read more on AdAge.com

Star news su Advertising Media

Séguéla (Havas): Il media nuovo motore dell'advertising, presto un Havas Village a Milano

Incontrato a Crans Montana in occasione del Cristal Festival, Jacques Séguéla ha illustrato ai microfoni di ADVexpressTv i nuovi trend della comunicazione. S…

Séguéla (Havas): Il media nuovo motore dell'advertising, presto un Havas Village a Milano
Agrodolce e Tag Advertising festeggiano un anno di successi
festeggia il suo primo anno dal lancio condividendo i successi raggiunti con la nutrita community di consumatori. In un solo anno Agrodolce ha saputo conquistare un posizionamento premuim tra le testate di settore con una crescita media mensile di …
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La Giuria del 25° GrandPrix Advertising Strategies di Pubblicità Italia si è riunita e ha compilato la short list di lavori che saranno votati dal pubblico i…

XXV Giuria GrandPrix Advertising Strategies - Idee che crescono attraverso i media
Advertising media
Justin Bieber to Be Featured in Calvin Klein Ads
If there was any lingering question, it was quelled on Tuesday when Calvin Klein posted a teaser video on its social media platforms, and Bieber confirmed the association later that afternoon by posting that he and Stone will be featured in the brand's …
Read more on Women’s Wear Daily

Advertising media Grosseto

Star informa: Web advertising: i social media dettano legge

Web advertising: i social media dettano legge
In questa classifica, si conferma la predominanza delle raccomandazioni personali, ad opera di amici e familiari, ma è interessante notare come le recensioni online o i consigli da parte di qualcuno all'interno delle cerchia dei social media di un …
Read more on Bitmat

I 10 comandamenti per rendere un video online una viral-hit di successo. Come fare strategie di distribuzione video in un’ottica multiscreen inseguendo i nuo…

#VideoEvolves: Video Advertising online ai tempi di Vine & Instagram - Social Media Week Milan 2014
Advertising media
Social Media Advertising for Marketing & Sales
MEDIA PARTNERS · FORMAT EVENTI. || NETWORK · Home page; |; Marketing; |; Social Media Advertising for Marketing & Sales. Banking & Insurance · Energy & Utilities · Finance & Administration · Infrastructure · Innovation · Human Resources · Marketing.
Read more on Business International

Advertising media Grosseto

Star news su Advertising Media

Advertising media

Le giornate Business Meets Digital si sono aperte con la presentazione in esclusiva italiana dei nuovi dati degli investimenti pubblicitari online in Europa. Simona Zanette – Amministratore…

29 Maggio - Digital Advertising
'It's Really Happening' (This Time): Foot Locker Takes Advantage of
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.
Read more on AdAge.com

Adobe Advances Programmatic Advertising With New Dynamic
“Tumri is a strong DCO solution validated by the market and the integration with Adobe Media Optimizer will bolster our advertising capabilities across channels. Adobe offers the only platform that combines advertising, data and creative optimization …
Read more on Business Wire (press release)

Info Star su Advertising Media

Advertising media

Dabur India to consolidate media planning and buying mandates
… its media mandate with an intention to consolidate the same. As per its annual report for the financial year ending March 2014, Dabur India had a turnover of over Rs 7,073 crore, of which advertising and promotion expenditure totaled over Rs 999 crore.
Read more on Campaign India

Hulu Gains Exclusive Online Rights to TNT, Cartoon Network Shows
Cartoon Network programs will stream without advertising at Hulu Kids. The deal augments the library at Hulu, especially in kids shows, at a time when competitors are emphasizing programs for young viewers. It gives Time Warner a new outlet and revenue …
Read more on AdAge.com

Advertising Media, China Imposes Largest Fine To Date For False Advertising

Advertising media

China Imposes Largest Fine To Date For False Advertising
Chinese authorities have imposed a fine of approximately $ 1 million US on consumer goods giant Proctor & Gamble (P&G) for false advertising. The penalty is the largest-ever fine for false advertising in China and demonstrates a desire by Chinese …
Read more on Mondaq News Alerts (registration)

Digital surge drives UK advertising's fastest growth for four years
In cinemas, outdoor, news, television and elsewhere, advertising is seizing the opportunity of new technology. "That trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition." The AA recently predicted …
Read more on Media Week (registration)

Star news su Advertising Media

Advertising media

Woolworths agency in hiding after disastrous Anzac advertising
Australian agency Carrspace, which announced its three-year appointment with "the iconic Australian supermarket brand" in March, has gone into hiding over the campaign that its client approved which was subsequently slammed on social media.
Read more on Sydney Morning Herald

Alcohol industry timing social media promotions to tie-in with major
It says it has every right to use social media but maintains it has strict guidelines on advertising that ensure it discourages binge drinking and underage consumption. Brewers Association chief executive Denita Wawn is a spokeswoman for the Alcohol …
Read more on Radio Australia

Info Star su Advertising Media

Advertising media

Social media ad spending soars
More marketing dollars are flowing to Facebook, Twitter and other social networks as social media ad spending is expected to reach $ 23.68 billion this year, a 33.5% increase from $ 17.74 billion last year, according to a new report by research firm …
Read more on InternetRetailer.com (press release) (registration) (blog)

PR Pro Calls Advertising Week Organizer 'Abusive' in Twitter Rant
It was awkward given the fact that the organization's stated reason for being is to improve perceptions of the advertising industry. It would, however, seem that the org, and Scheckner in particular, still have media relations problems based on a …
Read more on AgencySpy

Advertising Media, Coty Asking for 150-Day Payment Terms in Global Media Review

Advertising media

Coty Asking for 150-Day Payment Terms in Global Media Review
According to its 2014 10-K filing, Coty's consolidated expenses for advertising and promotional costs were $ 1.07 billion and on par with spending in 2013. The beauty giant, which was founded in Paris but is currently based in New York, has a limited …
Read more on AdAge.com

TouchTunes Announces New Interactive DOOH Advertising Platform
"We're proud to open up our platform's massive footprint not only to digital advertisers, but also to publishers eager to drive incremental utility, engagement and revenue streams," said Mike Coppola, vice president of media & advertising at TouchTunes.
Read more on Digital Signage Connection

Star informa: Advertising MediaFive Ways Agencies Goose Their Media Business

Advertising media

Five Ways Agencies Goose Their Media Business
Kickback payments tied to U.S. media-agency deals are real and on the rise, according to Ad Age interviews with more than a dozen current and former media-agency executives, marketers' auditors, media sellers and ad-tech vendors. Here are five ways …
Read more on AdAge.com

Out-of-home advertising platform AllOver Media acquired by private
MINNEAPOLIS, Minn. – March 20, 2015 — AllOver Media, the largest alternative out-of-home advertising platform in the U.S., announced today the company's agreement to be acquired by Audax Group, a leading investor in lower-middle market companies.
Read more on Talking New Media

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Advertising media

Salma Hayek praises social media's 'peaceful revolution' for women
Salma Hayek has made her Facebook and Twitter debut – and taken her first selfie – while describing the “peaceful revolution” on social media that has enabled women to tackle problems such as age and body image stereotyping in advertising. Hayek used …
Read more on The Guardian

In Living Color: Diversifying TV Is Good for Advertisers
Univision, in fact, regularly beats English-language networks in cities with big Hispanic populations. "It's in complement to," said Isabella Sanchez, VP–media integration at Hispanic shop Zubi Advertising. "If you are trying to reach the Hispanic …
Read more on AdAge.com