Advertising Media, China Imposes Largest Fine To Date For False Advertising

Advertising media

China Imposes Largest Fine To Date For False Advertising
Chinese authorities have imposed a fine of approximately $ 1 million US on consumer goods giant Proctor & Gamble (P&G) for false advertising. The penalty is the largest-ever fine for false advertising in China and demonstrates a desire by Chinese …
Read more on Mondaq News Alerts (registration)

Digital surge drives UK advertising's fastest growth for four years
In cinemas, outdoor, news, television and elsewhere, advertising is seizing the opportunity of new technology. "That trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition." The AA recently predicted …
Read more on Media Week (registration)

Star informa: Advertising MediaFormer Acxiom and Viacom Executive Nada Stirratt Tapped as CEO

Advertising media

Former Acxiom and Viacom Executive Nada Stirratt Tapped as CEO
… medium's promise of delivering the perfect ad to people based on exactly where they are at a given moment remains largely unfulfilled. Verve has raised $ 36 million to date, and the 10-year-old company boasts partnerships with over 2,000 media partners.
Read more on Wall Street Journal (blog)

Does Investing in Social Media Advertising Pay for Hoteliers? | By
Last week, I presented at the 2015 EyeForTravel Social and Mobile Strategies conference on "Navigating the Pay-to-Play Social Media Landscape." In this talk I discussed how to invest wisely in social media advertising to ensure return on investment …
Read more on Hospitality Net

Ristorante Fast food di carne a Grosseto e Viterbo

Ristorante Fast food di carne a Grosseto e Viterbo

Amiamo mangiare, cucinare e amiamo la Natura.

Questa è la base sulla quale è nato il progetto Porcavacca. Un luogo dove si mangia, ci si incontra ed è’ possibile divertirsi. Tutto con attenzione al rapporto qualità prezzo ed al rispetto dell’Ambiente.

Proprio per raggiungere questi due obiettivi chiediamo la vostra collaborazione. Al Porcavacca non esistono e non si pagano ne il servizio ne il coperto.

I nostri clienti ritirano l’ordine direttamente in cucina e alla fine del pasto sparecchiano il tavolo. Tutto ciò permette di mantenere bassi i prezzi non intaccando minimamente la qualità dei prodotti.

Nel nostro ristorante troverete piatti, forchette, coltelli e bicchieri monouso in materiali biodegradabili, completamente riciclabili. Un piccolo gesto che aiuta noi tutti a godere di quello che la nostra Terra ci regala investendo sulla Natura.


fast food Grosseto

Star news su Advertising Media

Advertising media

Woolworths agency in hiding after disastrous Anzac advertising
Australian agency Carrspace, which announced its three-year appointment with "the iconic Australian supermarket brand" in March, has gone into hiding over the campaign that its client approved which was subsequently slammed on social media.
Read more on Sydney Morning Herald

Alcohol industry timing social media promotions to tie-in with major
It says it has every right to use social media but maintains it has strict guidelines on advertising that ensure it discourages binge drinking and underage consumption. Brewers Association chief executive Denita Wawn is a spokeswoman for the Alcohol …
Read more on Radio Australia

Info Star su Advertising Media

Advertising media

Social media ad spending soars
More marketing dollars are flowing to Facebook, Twitter and other social networks as social media ad spending is expected to reach $ 23.68 billion this year, a 33.5% increase from $ 17.74 billion last year, according to a new report by research firm …
Read more on (press release) (registration) (blog)

PR Pro Calls Advertising Week Organizer 'Abusive' in Twitter Rant
It was awkward given the fact that the organization's stated reason for being is to improve perceptions of the advertising industry. It would, however, seem that the org, and Scheckner in particular, still have media relations problems based on a …
Read more on AgencySpy

Info Star su Web Marketing

Web Marketing

Snacking content : la potion magique du marketing de contenu
Le snacking content est un contenu très court et très facilement consommable. Si l'on veut prendre une métaphore, c'est un peu comme si vous consommiez du contenu en guise de collation. L'objectif est de rédiger des micro-messages, compris entre 250 et …
Read more on Webmarketing & co’m

Chieti. Corso di Web social marketing
Scade il 13 aprile il termine per le iscrizioni alla seconda edizione del corso di Web Social Marketing realizzato dalla Camera di Commercio di Chieti con modalità di formazione a distanza su piattaforma della Ud'Anet con l'obiettivo di formare figure …
Read more on Agenzia Giornalistica Economica d’Abruzzo

Cambiano i ruoli dirigenziali all'Amaya Gaming. Gino Appiotti nuovo
… Appiotti è il nuovo Chief Marketing Officer. Novità in organico per l'Amaya Gaming, la società canadese che poco meno di un anno fa acquisì i diritti di PokerStars e Full Tilt Poker, diventando così la società principe del mercato del poker online …
Read more on Pokeritaliaweb

Social Media Marketing Day
Fra le collaborazioni più importanti per l'edizione 2015 vi è quella con IUSVE, l'Istituto Universitario Salesiano di Venezia, università che ha istituito un corso di laurea magistrale specifico in Web Marketing & Digital Communication e che sarà …
Read more on Inside Marketing

Expo: Modica Perugia e Torino protagonisti distretti italiani cioccolato
“La presenza all'Expo del Comune di Perugia – conferma l'assessore allo Sviluppo economico e al marketing territoriale, Michele Fioroni- rappresenta un momento in cui Perugia conferisce valore formale a un racconto che, partendo dalle sue radici, è …

L'Annuario Trucks & Vans 2015 debutta nell'anno in cui vengono celebrati i 25 anni di attività del mensile “Il Mondo dei Trasporti” – Ospite d'onore Heinz-Jürgen Löw, Direttore Sales & Marketing di MAN Truck & Bus AG, a cui è stato assegnato il premio …

Advertising Media, Coty Asking for 150-Day Payment Terms in Global Media Review

Advertising media

Coty Asking for 150-Day Payment Terms in Global Media Review
According to its 2014 10-K filing, Coty's consolidated expenses for advertising and promotional costs were $ 1.07 billion and on par with spending in 2013. The beauty giant, which was founded in Paris but is currently based in New York, has a limited …

TouchTunes Announces New Interactive DOOH Advertising Platform
"We're proud to open up our platform's massive footprint not only to digital advertisers, but also to publishers eager to drive incremental utility, engagement and revenue streams," said Mike Coppola, vice president of media & advertising at TouchTunes.
Read more on Digital Signage Connection

Star informa: Advertising Media'Pretty Little Liars' Puts Fans in Charge of New Marketing, Down to

Advertising media

'Pretty Little Liars' Puts Fans in Charge of New Marketing, Down to
It will make the ask during Tuesday night's season-five finale, when fans will be invited to submit their art to for a chance to be featured in ABC Family's own summer marketing, which includes an ad in Seventeen Magazine …

Media mea Joins Digital Place Based Advertising Association
Media mea LLC has joined the Digital Place Based Advertising Association (DPAA). Atlanta-based media mea llc is a digital media marketing development firm specializing in the fabrication of interactive indoor and outdoor LCD/ LED digital signage displays.
Read more on Audio Visual News Network

Star informa: Advertising MediaFive Ways Agencies Goose Their Media Business

Advertising media

Five Ways Agencies Goose Their Media Business
Kickback payments tied to U.S. media-agency deals are real and on the rise, according to Ad Age interviews with more than a dozen current and former media-agency executives, marketers' auditors, media sellers and ad-tech vendors. Here are five ways …

Out-of-home advertising platform AllOver Media acquired by private
MINNEAPOLIS, Minn. – March 20, 2015 — AllOver Media, the largest alternative out-of-home advertising platform in the U.S., announced today the company's agreement to be acquired by Audax Group, a leading investor in lower-middle market companies.
Read more on Talking New Media

Star news su Advertising Media

Advertising media

Salma Hayek praises social media's 'peaceful revolution' for women
Salma Hayek has made her Facebook and Twitter debut – and taken her first selfie – while describing the “peaceful revolution” on social media that has enabled women to tackle problems such as age and body image stereotyping in advertising. Hayek used …
Read more on The Guardian

In Living Color: Diversifying TV Is Good for Advertisers
Univision, in fact, regularly beats English-language networks in cities with big Hispanic populations. "It's in complement to," said Isabella Sanchez, VP–media integration at Hispanic shop Zubi Advertising. "If you are trying to reach the Hispanic …

Web Marketing, Made in Italy, Turismo e Web marketing in Russia: quali opportunità

Web Marketing

Made in Italy, Turismo e Web marketing in Russia: quali opportunità
02/04/2015 – Informazioni sulle opportunità di business nella Federazione Russa grazie ad attività mirate di online marketing nei settori chiave del Made in Italy: luxury, turismo, arredamento, moda, food, machinery, real estate. Articolo a cura di …
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Advertising Media, JC Penney Decides Against Media Review After All, Sticks With OMD

Advertising media

La rete e la progettazione partecipata stanno innovando profondamente anche la cultura. A questo proposito si parla molto di Social Innovation e di Digital Humanities, concetti affascinanti…
Video Rating: 5 / 5

Rete e social nel mondo dell'arte e della letteratura - Social Media Week Milan 2014
JC Penney Decides Against Media Review After All, Sticks With OMD
J.C. Penney spent $ 923 million on U.S. advertising in 2013. Unmeasured media spending increased 15% to $ 492 million, while measured media spending decreased 15% to $ 431 million, according to the Ad Age DataCenter's latest available spending data.

Mothercare launches media pitch
Havas Worldwide London, which has handled Mothercare's integrated creative advertising account since 2013 when it won a pitch against Bartle Bogle Hegarty, is unaffected. Rapp handles Mothercare's data and CRM advertising. Mothercare has struggled …
Read more on CampaignLive

Advertising Media, Everything I Wished I Had Known About Advertising and Media as a

Advertising media

Everything I Wished I Had Known About Advertising and Media as a
… of marketing—communicating with your customers? Here's the good news: while I was ignorant, you don't have to be. In fact, any smart CMO can improve advertising and media effectiveness by 50% or more by adopting some or all of the leanings below.
Read more on Business 2 Community